Privacy Policy

Purpose Labs LLC (“Purpose Labs”, “we”, “us”, or “our”) operates purposelabs.shop and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information about you when you visit our website or make a purchase.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our website.

We collect information you provide directly to us and information collected automatically through your use of our website.

Information you provide:

• Name, email address, and billing/shipping address when placing an order
• Payment information processed securely through Stripe
• Account credentials if you create an account
• Communications you send us via email or contact forms
• Giveaway entry information including name, email, and age confirmation
• Affiliate program application information

Information collected automatically:

• IP address, browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookie identifiers and similar tracking technologies
• Purchase history and browsing behavior on our site

We use the information we collect to:

• Process and fulfill your orders and send related communications
• Send transactional emails including order confirmations and shipping updates
• Send marketing communications if you have opted in
• Administer giveaways, promotions, and affiliate programs
• Improve our website, products, and customer experience
• Detect and prevent fraud and unauthorized access
• Comply with legal obligations
• Show you relevant advertising on other platforms

We may share your personal information with the following categories of third parties:

• Payment processors — Stripe processes all payment transactions securely
• Shipping providers — to fulfill and deliver your orders
• Email marketing platforms — Klaviyo for order and marketing communications
• Affiliate tracking — Affiliatly to track and pay affiliate commissions
• Analytics providers — to understand website usage and improve our services
• Advertising partners — to show you relevant ads on other websites
• Legal authorities — when required by law or to protect our rights

We do not sell your personal information to third parties for their own marketing purposes.

As described in this Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in this policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered “sales”, “sharing”, or “targeted advertising” under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities.

We use cookies and similar tracking technologies to enhance your experience on our website, analyze traffic, and support our advertising and affiliate programs.

• Essential cookies — required for the website to function, including cart and checkout
• Analytics cookies — help us understand how visitors use our site
• Marketing cookies — used to deliver relevant ads and track affiliate referrals
• Preference cookies — remember your settings and preferences

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Depending on your location you may have the following rights regarding your personal information:

• Right to access the personal information we hold about you
• Right to correct inaccurate or incomplete information
• Right to request deletion of your personal information
• Right to opt out of targeted advertising and data sharing
• Right to data portability
• Right to lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us at info@purposelabs.shop.

You have several options to opt out of data collection and targeted advertising:

• Enable the Global Privacy Control browser setting or extension
• Click “Unsubscribe” in any marketing email we send you
• Email us at info@purposelabs.shop to request opt-out
• Adjust your browser cookie settings to block tracking cookies
• Use browser privacy modes when visiting our site

All products sold by Purpose Labs LLC are strictly for laboratory and academic research use only. They are not intended for human or animal consumption. By purchasing or registering on our site, you confirm that you are a qualified researcher, are 21 years of age or older, and will use products in full compliance with all applicable laws and regulations.

We collect age confirmation and research use acknowledgment at the time of purchase and giveaway entry. This information is stored and may be used to verify compliance with our terms of service.

We implement industry-standard security measures to protect your personal information including SSL encryption, secure payment processing through Stripe, and access controls on our systems. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes.

Our website and products are intended for adults 21 years of age and older. We do not knowingly collect personal information from anyone under the age of 21. If you believe we have inadvertently collected information from a minor, please contact us immediately at info@purposelabs.shop and we will promptly delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page with an updated effective date. We encourage you to review this policy periodically.

Your continued use of our website after any changes constitutes your acceptance of the updated policy.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Purpose Labs LLC
Email: info@purposelabs.shop
Website: purposelabs.shop
Response Time: Within 48 hours

For privacy-specific requests including data access, deletion, or opt-out — please email with subject line: “Privacy Request”